How is Sherri Johnson Playbook™ different from other training programs?

As a former top-producing agent and trainer for a top national brokerage, I know what it takes to be successful in real estate. My training programs leverage my years of successful sales experience and training with agents and sales leaders like you. My training is packed with proven strategies I have personally used and successful agents I trained. If you are willing to put in the work, you will see results from my programs!

ARE YOU READY TO INVEST IN BUILDING YOUR BUSINESS?

Select PlayBook™ or upgrade to PlayBook™ PLUS with Monthly Group Coaching to hit your goals faster! If you are on a Team or Looking to start, grow or scale your team, Sherri Johnson Team PlayBook™ will help you achieve success quickly!

Select the plan that best fits your needs and seamlessly adapts to support your future growth.

PlayBook™

$49/mo

$490/Annual (save $98)

Online Learning Academy, accessible 24/7
100+ courses, plus new content added monthly
Access to my top programs, like the Goldmine Pipeline™ strategy and "How to Make $50K from Your Next Open House
Downloadable scripts, worksheets, exercises, and More!
Subscribe Annually and SAVE $98.

Monthly Membership

Annual Membership

PlayBook™PLUS

$99/mo

$990/Annual (save $198)

Everything in PlayBook™
PLUS Group Coaching to hit your goals faster!
Receive a 45-Minute Group Coaching session held monthly.
You will have access to all Group Coaching recordings. If you miss a session, you can watch it again or view it later.
Subscribe Annually and save $198.

Monthly Membership

Annual Membership

Teams

PlayBook™ PLUS

$149/mo

$1490/ Annual (save $298)

Everything in PlayBook™ PLUS
Access to Team Leader content to gain a wealth of exclusive resources, in-depth guides, contracts, checklists, hiring and recruiting playbook, expert advice, and practical strategies, all designed to start, grow and scale your team's success immediately.
A transformative team journey, where we empower real estate teams to implement strategies, insights, and culture that turns ordinary teams into extraordinary success stories. Growth in agent productivity and recruiting results driving more top line revenue and ling term profitability.
Sign up for the Annual Membership and SAVE $289.

Monthly Membership

Annual Membership

What Else Is Included With Playbook™ ?

Access to my online learning platform 24/7.
Over 100 unique video courses, PLUS downloadable scripts, worksheets, and supporting content.
Course content that covers everything you need to be successful. From how to acquire listings, service buyers & sellers, and detailed farming strategies, to name a few.
It includes my exclusive Goldmine Pipeline™ Strategy course designed to create predictable, consistent income, along with other fan favorite courses, “How to Make $50K at Your Next Open House™,” “Speak on Purpose . Speak with Purpose,” and "20 mins to $10K™".
New training content is consistently added to keep learning fresh and relevant.
Unlimited access to all training modules and membership content as long as you are an active PlayBook member.

PAY Month-to-Month without a contract OR buy the annual Play and get 2 months FREE!!*

*subject to terms and conditions

Unlike many of the notable real estate coaches, I started my career in real estate. I worked my way up to a top-producing agent (top 25 out of 1700) and later became a successful sales manager, regional vice president, and executive with a top national independent brokerage.

I have successfully trained and coached thousands of agents, from new agents starting at $0 up to $6+ million in their first year, and helped existing agents grow their annual sales by $10M, $20M, and even $50M+. I was responsible for over 700 agents and managers with over $1.5 billion in annual sales. And I’m proud to say that my strategies directly increased revenue, market share, affiliated business, and profit. I transformed my region from the lowest ranked to consistently the highest and most profitable region.

In 2017, I launched Sherri Johnson Coaching and Consulting and have had the honor of coaching and training hundreds of thousands of agents, managers, and business leaders. The systems and strategies I share are designed to bring immediate and sustainable results and growth to my clients. I’m a preferred coach for multiple top 10 national real estate brokerages and have been named a RISMedia Real Estate Newsmaker for multiple years (2020, 2021, 2022, 2023,2024) as an Industry Influencer and Thought Leader.